Brand transformation, experiential, AI adoption, and integrated production.
AMP (Accelerate My Performance) and SYNC: enterprise-wide T-Mobile programs reaching roughly 80,000 employees.
Owned end to end: strategy, direction, scripting, writing, logos, filming, and all video production. Named, built, and directed. Coordinated with executive leadership and stakeholders, managed every outside resource, and implemented the frontline rollout, including all in-store initiatives. Both sat in every employee’s Workday and extended across T-Nation, training, and dashboards.